The multilingual voice app helping Indians shop online: CNN

“Despite a rapid rise in the number of Indian internet users who don't speak English as a first language, 60% won't buy online due to language and tech barriers, according to a report from KPMG and Google.

#Niki, a voice-enabled e-commerce platform, is trying to solve this, providing a virtual assistant and fintech stack that lets people use voice commands to avail services and do their shopping, pay utility bills and buy insurance online.

In Rajasthan alone, the app has been used for more than 10 million online transactions, most entirely via AI #voice chat in Hindi. Thanks to their machine learning algorithm, Niki is able to understand variations and dialects within a language with increasing accuracy. Now, with a bank of over 250 million conversations, Niki can process voice commands with 95% accuracy.

‘We are unlocking the internet economy,’ says Sachin Jaiswal ‘for people living in small towns of India, who don't speak English and have a different cultural approach.’”

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